Mobile and Social applications in the PLM Environment

Session Number: 654
Connection/Track: Roundtable
Session Type: Roundtable
Primary Presenter: Round Table [Moderator]
Time: May 10, 2012 (03:25 PM - 05:25 PM)
Room: Amazon NO

Presentation Level: All of the above
Connection: None
Length: 85
User Role: End User of Siemens PLM Products at Company I work for (Not Siemens PLM)
Industry Presentation is Most Applicable Towards: Other
Primary Presenter Biography: Press Rep - Moderator, Kenneth Wong, Desktop Engineering
Siemens Rep - Product Development, Krish Krishnamurthy and Dave Mitchell
User Rep - Jim Ayers, Northrop Grumman

Abstract:  In the whitepaper titled "CIO strategies for consumerization: The future of enterprise mobile computing," Tech analyst firm Gartner noted, “Most organizations realize that they cannot stop the influx of personal devices and are looking to the post-consumerization era, seeking ways to stop managing the devices used by workers."" The five major trends identified by the paper are:
• The rise of social media as a business application;
• The blurring of work and home;
• The emergence of new mobile devices;
• Shifting business models that require tech-savvy employees; and
• Changing employee expectations of corporate IT.
With such changes on the horizon, we will examine how they will affect the way businesses manage employees’ access to enterprise data and product data, and how they plan to deal with the radically different computing behaviors of their new recruits and talents from the iPhone generation.

Does your company currently have a policy regarding employees' use of personal computing devices--specifically, smarts phones and tablets--to access company email, product data, and enterprise data? Does your company discourage it or support it? How does IT department deal with it?

Does your company currently ban the use of social media at work? Or does it take advantage of social media for business purposes (for example, using a Facebook fan page to monitor consumer reaction to your R&D projects and existing products)? Do you see it as a threat to your IP? Or do you consider it a useful tool in brand building, promotion, and fostering collaboration among employees, suppliers, and the public?

The old model for product development: A small group of experts determine what the consumers would want, then make it in secret, and go to market. The new model for product development: A small group of experts loosely define a concept, solicit ideas and feedback from the public, monitor reaction, refine the concept, go to market, then continue to monitor public feedback for version 2 of the product. Does current crop of enterprise PDM/PLM systems—usually installed on a central server, connected to employees’ desktops via client apps, controlled within the company’s firewall—accommodate the new model of product development?

What should next generation enterprise PDM/PLM systems look like? What features would you like to see in them?