Siemens PLM Connection 2015

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Sustaining Product Leadership with a Flexible Product Development Environment

Session Number: 15553
Connection/Track: General Session
Session Type: Presentation - Lecture
Primary Presenter: David Foulkes [Mercury Marine]
Time: May 19, 2015 (08:15 AM - 09:30 AM)
Room: Lonestar Ballroom

Industry Presentation is Most Applicable Towards: All Industries
Presenter's User Role: Siemens PLM Software Employee

Abstract:  The divisions of Brunswick Corporation share a common strategy of maintaining product leadership in their respective markets. Each division maintains a very broad product portfolio and sustaining product leadership across this wide range of products necessitates fast and efficient product development, in turn requiring intensive application of: platforming; commonality and re-use; and the capability for flexible and distributed engineering across internal development centers, third-party resources and the supply-base. This presentation will describe how data management is central to this strategy and how this has led Brunswick’s divisions to increasingly rely on expanding the capability of its PLM systems and processes.

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