To succeed in today's economy you have to outperform your competitors at several levels. All stages of the product lifecycle are keys to the success of a product portfolio. It is critical that students experience the application of these tools so that they may hit the ground running. One academic example with many successes to date is the Principia Solar Car Team. PLM Connections 2013 provided them an opportunity to display and present their successes to date using Siemens PLM Software Tools.