Design News - Culture Changes Drive Auto Design

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While the need for improved fuel efficiency hangs over the automotive industry -- especially with the impending CAFÉ standards -- there are also cultural changes that direct design decisions.

Stephen Jockusch, Siemens PLM’s vice president for automotive industry strategy, outlined the company’s auto design focus at last week’s Siemens PLM User Conference. The three principles Jockusch noted were climate change, urbanization, and demographic change.

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