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Regular Rate $1,395
Late/Walk-in Rate $1,595


Join us for this FULL DAY System Driven Product Development Series! | Tuesday, May 9

System Driven Product Development (SDPD) is about scaling product development processes to handle increasingly complex products. This requires organizations to evolve from the current document-driven processes to model-driven processes--demanding changes in what, when, and how models are managed vs documents. This SDPD process discussion will review what product development processes need to change, how they can leverage Siemens software PLM offerings and includes advice on affecting organizational culture change to utilize models.


9:15-10:00 am
System Driven Product Development Series - Part 1

Siemens PLM - System Driven Product Development (SDPD) Overview & Update

Mark Sampson
Product Management
Siemens PLM Software

Pascal Vera
Teamcenter Mechatronics/HTE Product Management
Siemens PLM Software

With rapidly accelerating product complexity, a ‘systems approach’ is required to create balanced product solutions that maximize business value. For the systems approach to be effective, it must be integrated with the product lifecycle. Siemens PLM System Driven Product Development (SDPD) solution integrates product architecture, models, attributes/targets, and other system artifacts with the product lifecycle creating a scalable systems environment for product development that enables whole-project reuse with digital experience/lessons learned. This session will provide an introduction, vision, overview, and progess/update on our SDPD journey.

10:00-10:15 am BREAK


10:15-11:15 am
System Driven Product Development Series - Part 2


Requirements Verification Processes at Orbital ATK

Michael Lamoreaux
Systems Engineer
Orbital ATK

One of the challenges with the discipline of Systems Engineering is to be able to present critical product information in a meaningful and useful way to then be consumed across multiple organizations. This presentation will present a high level view of the verification process utilized within Orbital ATK. This presentation will focus on the goals of the verification process, the personnel/roles involved, and the interactions of Teamcenter project data to allow personnel across organizations to perform the verification processes while avoiding duplication of data by multiple people.

Integrated Systems Engineering Across All Product

Raghu Padmanabhan
IT Manager

Systems engineering is recognized and widely used by companies driving complex engineered product development. True value for implementation is yet to be achieved. A structured methodology, process, Teamcenter suite, and phased implementation across all systems will drive required integrated results. Discussion includes: methodology and implementation process, Teamcenter suite coverage across functional areas, and use of POC’s and pilots to drive cross user community buy-in.

11:15-12:00 pm
System Driven Product Development Series - Part 3


Panel discussion with Q&A with the SDPD experts covering features, implementation, and experiences from a variety of industries.

12:00-1:30 pm LUNCH

1:30-2:15 pm
System Driven Product Development Series - Part 4


Integrated toolchain for Model Driven Controls Development

Wouter Dehandshutter
Technical Product Management Director
Siemens PLM Software

The Functional Performance Engineering of mechatronic systems focuses in the early design stage on developing the mechanical hardware together with the sophisticated control algorithms in order to achieve the product performance targets. From a tools standpoint, capabilities such as MIL, co-simulation of controls and physical plant models are of primary importance for the controls developer, as they allow for the development process to run smoothly through several iterations of hardware and controls towards target achievement. The subsequent steps of production controls development that take these sophisticated algorithms to production code, imply several steps where many more versions of the controller are created, that need to be validated for meeting the original product performance targets. In this session we discuss the total workflow that integrates technologies (for code generation, co-simulation, optimization) with process governance and model management in order to guarantee traceability and to maximize re-use of knowledge and models across different development projects and programs.

Applying ALM to Embedded Software

Stefano Rizzo
SVP Strategy and Business Development
Siemens PLM Software

We are entering a new Industrial Revolution that is defining new ways to create new kinds of products faster than ever before. Everyone will be involved, even if only as an end user, and every business will become a software business. If you will be investing in these trends, or building or being part of IoT initiatives, or if you will be actively envisioning, designing, or delivering innovation and solutions… in every case your thoughts and concerns will gravitate to software. With the acquisition of Polarion Software, Siemens PLM has a solution for your Software Development initiatives. In this talk we will cover the key benefits and differentiators that make Polarion unique today. We will also give a look into the future trends to see how the Polarion, integrated into the SDPD approach, will give your company a competitive advantage.


2:15-3:15 pm
System Driven Product Development Series - Part 5


Full Power of SysML and MBSE Ecosystem Application

Saulius Pavalkis
Chief MBSE Solutions Architect, PLM Product Integrations Manager
No Magic, Inc.

SysML is a semi-formal modeling language that include elements, diagrams and notation to model structure, behavior and performance parameters for systems and their components. When implemented in a tool with a simulation engine, SysML models can be executed. When supported with parametrics, these models can be used to perform quantitative evaluation of trades and alternatives. This presentation will cover the basics of constraint modeling and parametric diagrams in SysML and will demonstrate their application in a sample model. This presentation will cover full MBSE ecosystem and thread from requirements import and synchronization from Teamcenter, functional and logical design in SysML, to parametric analysis.

Leverage the IoT with SDPD

Chris Stecki
PHM Technology

In-service assets will leverage the IoT of sensors and data to provide the information required to optimise the design, availability, and cost of ownership for complex systems – so how can you design this capability into your system? This presentation will outline the capabilities of the MADe software to synchronise the design and validation of IoT enabled systems using SDPD.

3:15-3:45 pm BREAK

3:45-4:30 pm
System Driven Product Development Series - Part 6


Panel discussion with Q&A with the SDPD experts covering features, implementation, and experiences from a variety of industries.

Revised 3/8/17 | Schedule subject to change.