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Keynote Presentations

It is not too soon to be thinking about Keynote presentations. Do you have suggestions or ideas for PLM World? Please email us with your thoughts at


8:45 AM MSL-Using Innovation and PLM to Successfully Hit a Moving Target William Allen, NASA-Jet Propulsion Laboratory

As we open day two of PLM World, we want to explore tectonic shifts impacting PLM today, including mobility, Big Data, social media and cloud, and how they create major challenges and opportunities for our industries. We'll discuss how companies are creating a collaboration driven ecosystem to take advantage of these shifts throughout the product development and engineering process - from idea to product - to produce what matters.

9:30 AM Solutions and Opportunities for Mobile Technical Computing Simon Floyd, Director, PLM and Innovation Solution Strategy - Microsoft Corporation

Microsoft & Siemens are making mobile technical computing real with exciting new devices, Apps and cloud services that bring together your work and personal lives in a seamless, fun and productive manner. We look forward to demonstrating the latest new hardware, Apps and services that are a perfect match for today’s technical professional.

Presenter Biography:

Simon Floyd is the Director of Innovation & Product Lifecycle Management Solution Strategy for the Worldwide Discrete Manufacturing Industry team at Microsoft.  Simon is responsible for the overall industry value strategy, vision and partner ecosystem to address current and future trends, customer pains and opportunities.  Prior to joining Microsoft, Simon held leadership roles in product strategy at Actify, Cadence Design Systems and Alventive, designing software solutions for product lifecycle management.  Additionally Simon is responsible for innovations in automotive, architectural, banking, consumer and industrial products for global manufacturers, most notably James Hardie Industries, Air International and Ford Motor Company.  Simon holds patents in enterprise software methods and residential solar electric power generation.  He has also held several lecturing positions at Universities in Australia, teaching industrial design, innovation practices and digital 3D authoring.

9:45 AM Extending PLM Beyond Engineering John Bayless, Director - Mercury PLM Services

Mercury Marine first implemented a PLM system to bring product data under control, to execute core product development processes consistently and efficiently, and to improve collaboration among global Mercury Marine business functions. As a consequence of implementing improved processes and systems, Mercury Marine set new records for meeting product development time, cost, and quality goals for traditional marine products. Building on this foundation, Mercury Marine's 2013 enhancements enable new levels of product complexity, extend PLM-enabled collaboration to the supply chain, and extract more value out of product data created during the design process. 

Presenter Biography:

John benefits from product strategy, program management, and product portfolio management experience, and is responsible for the Mercury PLM practice.  He holds a bachelor’s degree in Systems Engineering from the US Naval Academy and an MBA from the University of Michigan.


8:00 AM Your Industry. Your Enterprise. Your Products. Your Customers Rob Link, Hewlett Packard

As we open day two of PLM World, we want to explore tectonic shifts impacting PLM today, including mobility, Big Data, social media and cloud, and how they create major challenges and opportunities for our industries. We'll discuss how companies are creating a collaboration driven ecosystem to take advantage of these shifts throughout the product development and engineering process - from idea to product - to produce what matters. 

Presenter Biography:

 Rob Link leads the PLM/MES practice for HP Enterprise Services - Americas, bringing many years of successful leadership experience in global product development and manufacturing to the role from his extensive background with HP at General Motors as well as General Dynamics.

8:15 AM What has RED ARMS, GREEN WHEELS & DEFIES GRAVITY? Bill Boswell, Senior Director, Partner Strategy - Siemens PLM Software

Many industries are facing critical talent shortages. Unique industry/academic partnerships for STEM education are key to encouraging and shaping the next generation of engineers and skilled workers. Innovation and sustainability are critical factors in product design and development, and today’s students are rising to the challenge. But are there enough of them? Come see how STEM education projects are changing lives and how your organization can impact and benefit from these programs.

8:55 AM Max Boegl Wind - PLM to streamline the Engineering to Order Process Alexander Kropp, Max Bögl

As the general contractor, the Max Bögl Group, being one of the leaders in planning and constructing wind energy plants in Germany, is realizing the entire implementation of this future-oriented project. The gigantic hybrid towers are manufactured in the company-owned prefab concrete plant. PLM is key to streamline and optimize the Engineering to Order process from As-Designed to As-Built with a tight connection to the prefab concrete plant.

The presentation will focus on the following topics:
· Max Boegl PLM Roadmap: Scope, goal and current Status 
· Successful PLM Roadmap Execution: Key Success Criteria’s and Lessons learned

9:10 AM RTT and Siemens – High-End Visualization for “Digital Product Realization” Stu Johnson, Business Development - RTT USA, Inc.

RTT is a strategic partner of Siemens PLM Software and with RTT’s "DeltaGen for Teamcenter" extends the footprint of Teamcenter into the design centers and beyond into Sales and Marketing organizations. With industry leading software, solutions, and CGI services for photo-realistic use cases, RTT’s DeltaGen for Teamcenter allows users to author lifelike virtual prototypes – with real-time interaction - that are synchronized with managed CAD data in Teamcenter. An additional benefit of the Teamcenter integration includes managing the related library of high-end assets such as materials, textures, lights, scenes, etc. By leveraging Teamcenter as the single source of knowledge for the entire high-end scene, models can be designed with colors and materials to be evaluated across global markets. They can be validated for Perceived Quality (form, fit, function, and harmony) earlier than would be possible with physical prototypes and can be reviewed in real-time, stereo Virtual Reality. In addition, still images or videos can be published – for all buildable configurations – to support early market research, marketing literature, and point-of-sale configurators. RTT’s solutions extend the “digital thread” of product development from “art to part” to “art to market”.

Presenter Biography:

Stu Johnson joined RTT as the PLM Business Development Director in 2012. Previously, Stu was with Siemens PLM Software for more than 8 years. He directed marketing programs for Teamcenter and across the entire Siemens PLM Software portfolio.  He has been involved in the PLM industry for more the 20 years– since before it was called “PLM”.  Starting his career as a design engineer with a major defense contractor he has first-hand experience with the application of CAD/CAM/CAE/PDM technologies and has held management positions in Sales, Business Development, and Marketing serving multiple industries in various PLM capacities.



8:00 AM Coffee & Conversations with Chuck and Team Charles Grindstaff, President and Chief Technology Officer - Siemens PLM Software

Chuck Grindstaff and his senior leadership team are responsible for all Siemens PLM Software including development, improvement, competitiveness and quality of product offerings. During this session moderated by John Manderfield, Chuck and his leadership team will answer both submitted and live questions from the audience. If you have questions you would like to submitted beforehand, we will make every attempt will be made to fit your question into the session if time allows. Submit your questions for this session here.

Presenter Biography:

Chuck Grindstaff is chief executive officer and president for Siemens PLM Software, a business unit of the Siemens Industry Automation Division.

Grindstaff first joined the company in 1978 when it was known as Unigraphics Solutions, holding a variety of R&D positions during his first decade with the organization. He subsequently left the company to serve as president and CEO of Waveframe Corp., which developed and manufactured digital signal processing systems for high-end motion picture applications. He was awarded a Scientific and Engineering Award from the Motion Picture Academy of the Arts and Sciences for this groundbreaking work and its long-term impact on the industry.

Upon his return to the company in 1994, Grindstaff took over leadership of the Unigraphics product business unit before assuming a broader role as vice president of Unigraphics products and operations in 2000. In 2001, Unigraphics merged with Structural Dynamics Research Corporation (SDRC) to form the PLM business later known as UGS, which Siemens acquired and re-branded as Siemens PLM Software in 2007. In October 2010 Mr. Grindstaff was appointed president and also retains his position as Chief Technology Officer for the organization. In October 2011 he assumed the role of CEO.

Grindstaff received a Bachelor of Science degree in chemistry from Pomona College in Claremont, California.

He enjoys skiing, sailing, cycling and hiking. Grindstaff lives in Dallas with his wife, Randi, and children Gillian, Abigail and Russell.