If you think you are seeing a surge in business articles about “big data” — AKA business analytics — you would be right. Strong winds of technological change are blowing from four directions; one of them is business data analytics.

Imagine spending 2 hours a day at work just staring at the wall. That sounds crazy, and would be a terrible waste of time. Research shows the average employee who uses product information data accumulates 2 hours a day trying to find the exact information needed to do their job.

people you haven’t seen in a while. Your morning got off to a crazy start. You rush to the meeting with your mind reeling about your huge to-do list and packed day ahead. You get to the coffee shop almost on time, feeling both relieved and panicked